JENNIFER BOEDER
3148 Carlyle Street // Los Angeles, California 90065 // Cell: 312.307.6640 jenniferboeder@gmail.com // jenniferboeder.com 

WORK EXPERIENCE

Content Director // Open Flow, Inc., March 2022 to July 2023
— Develop and oversee thought leadership initiatives, UX and content strategy, marketing campaigns, website development proposals, and strategic brand messaging for a full-stack digital growth agency
— Recruit and supervise content contributors, manage editorial calendar, and optimize all content for conversion, SEO and UX
— Collaborate with Engineering and Design teams on UX/SEO audits for client websites
— Research and assess SEO strategies and key metrics using Semrush and Google Analytics
— Create a digital marketing newsletter, internal style guide, and content SEO checklists
— Write thought leadership articles, blogs, landing page copy, and email marketing campaigns

Content Writer/Strategist/Consultant // April 2020 to February 2022
— Developed communications and UX strategies, brand positioning, thought leadership bylines, and earned media placements for businesses and brands in highly regulated industries
— Spearheaded pro bono publicity efforts to place editorials and increase visibility for Black- and woman-led business executives

Content + Communications Specialist // Grasslands PR, August 2018 to April 2020
— Developed public relations, thought leadership, and content strategies for Grasslands as well as its clients in technology, cannabis and SaaS
— Wrote SEO-optimized press releases, marketing collateral, newsletters, social media posts, podcast scripts, website content, thought leadership columns, and crisis communications materials
— Ideated compelling story topics that showcased clients' knowledge, products, and services
— Tracked industry trends in science, health, technology, consumer packaged goods, and agriculture, as well as state and federal legislation that impacted client communications

News Editor // The Tylt April 2016 to August 2018
— Ideated, pitched, researched, and wrote 15 stories a week on breaking news and trending topics in politics, technology, music and pop culture
— Collaborated with editorial team on story headlines framing as well as long-range strategy
— Managed editorial calendar and content scheduling 

Writer-at-Large // Cuepoint July 2014 to Aug 2016
— Conceived and wrote stories about bands, genres, and music history for Cuepoint, the music section of Medium
— Authored two of Medium’s top 10 most shared stories, with more than 50,000 views to date

Lead Content Writer // Xmplifi September 2013 to September 2015
— Supervised all written communications for social media marketing startup
— Wrote 12 blogs per month in the voice of our founder on content marketing and employee engagement

Writer / Editor / Strategist // JBO Editorial August 2011 to September 2013
— Provided copyediting, social media, public relations, and marketing services for artists, musicians, arts organizations, nonprofits, music venues, and publishers 

EDUCATION
Lawrence University // Bachelor of Arts in English, cum laude 
University of Chicago Publishing Program // Basic Manuscript Editing

References available upon request.